Pet Forum / Birds / Birds / April 2008

I doubt that anyone is in a better position than you are to determine where
your market exists, and what your market wants. Spend a bit of time doing
some guerilla market research: talk to other breeders, go to bird shows,
look in the newspaper classifieds, visit the pet shops which sell birds. If
your marketing plan includes the shipment of birds, then spend time looking
at the various on-line enthusiasts sites and on-line bird-for-sale
classifieds. Develop a simple survey tool for the purpose of asking
potential buyers what they're in the market for.

Just off-the-cuff, think about this: If you are concerned about Rainbow
Lorikeet poo, is that a negative for a potential buyer as well? Is that a
characteristic that is a negative in moving your product inventory?

Just a note: I know nothing about you, your competence in caring for birds,
and whether or not you have a high moral and ethical standard in how you
treat birds. I am merely answering the question from a marketing standpoint;
and in that regard, selling birds shares the same basic laws of marketing as
selling french fries or a Land Rover. The difference is, however, that it is
impossible to be cruel, or inhumane to an inventory of french fries or Land
Rovers.

Blue and gold macaw?

Popular and moderately pricey...............................Clearly
you should check out the Norwegian Blue.